Different Types Of Digital Marketing:
Digital marketing includes a wide range of techniques that assist in online branching through a digital advertising, email marketing and more. advertisers should have includes about this techniques using in digital marketing to support their goals effectively for rich their audience.
Digital marketing ways
- Website
- Block post
- White paper and ebooks
- Infographics
- Automation tools
- Social network channels
- Online reputation of social networking and online reviews
- Online brochures
- Brand value and logo
Types of digital marketing or digital marketing strategies:
- Search Engine Optimisation (SEO).
- Social Media Marketing (SMM).
- Content marketing.
- Affiliate marketing.
- Search engine marketing and pay-per-click advertising (SEM&PPC).
- Mobile phone advertising.
- Influencer marketing.
- Viral marketing.
- Email marketing.
- Search engine optimisation (SEO):-
It's an unpaid organic result or natural and works for a long time which is done by creating blacklinks, site structure, keyboard research (on-page & off-page), analytics & content delivery.
it helps internet user to find your easily on page one of Google search results. and it will be effective because almost users trust or click the page one result for their search queries.
2. Social media marketing (SMM):
Social media such as Facebook, Twitter, Instagram & LinkedIn , etc has open the gate for searching business in formation & assist them in attaining website traffic, views one can promote their products & services through their post people can aware the other about their product by sharing them in a groups aur bike rating advertising.
3. Content marketing:
content marketing is a marketing strategy to create and share online content such as social media post content, blog, articles for a specific purpose to acquire & driving profitable customer action.
Assist in in generating website traffic and create a brand awareness.
Build trust, attract & return a target audience.
Following is a some main focus point in content marketing.
- Block post.
- Infographics.
- News articles.
- Ebooks.
- Videos.
- Images.
- White papers.
4. Affiliate marketing:-
Promoting other product based on communication.
Affiliate marketing is action based marketing in which affiliate (person) makes effort to market the product of other businesses for a commission & that business gives reward or commission to that affiliate for each customer or visitor brought through his own marketing efforts to business product & services.
5. Search engine marketing and pay per click advertising ( SEM &PPC):
search engine marketing refer to the paid marketing in which advertiser paid to Google for showing their ads on search engine result page (SERP) advertisers bid on keywords or search queries so that their heads appear for those search queries results.
You will only pay when your ads are clicked by the searches, customers, users that can also be defined as a cost per click PPC can be used for Facebook ads, promoted twitters, etc.
6. Mobile phone advertising:-
Mobile advertising is a digital marketing strategy to reach the target audience on their smartphone via website, email, SMS & social media. Where are the digital marketing strategy instead it there are few more strategies such as SMS marketing which uses short message service to reach customers and conversion rate optimization in which website visitors transform into loyal customer etc.
7. Influencers marketing:-
Influencers marketing is the process of promoting the products and services by researching, engaging & supporting the influences or those famous personalities who can create a great impact on the the audience or customers about your product, services and brand, influencers fans can be easily influenced to try the product to which there ideal is speaking.
8. Viral marketing:-
Viral marketing refer to the spreading message or information quickly from one person to another person by using existing social networks via the internet or email. As a result customer spread information about the product & services in their social networks.
9. Email marketing:-
Email marketing is a way of promoting the brand, product and service of a business by sending commercial messages to people or group of people through emails . E-mails regarding discounts, offers, events are sent to the potential customers or newsletter, daily updates to the subscribers.
For more click here:-
- Different types of Digital Marketing
- What is SEO? ( Search Engine Optimisation ) and what about paid search?
